How Your Basal Ganglia Builds Unstoppable Exercise Habits

Hey loves, Have you ever struggled to stick to a workout despite logically or mentally knowing how beneficial it can be? Let us discuss the basal ganglia, also known as the brain’s habit engine that literally controls whether you stick to your workouts or not. By understanding this tiny brain structure, you can train your habits…

In-depth Guide to Athleisure Marketing

Hey guys, This week’s blog post is an in-depth guide to athleisure marketing. Specifically, I go over subjects like the athleisure market, neuromarketing strategies used by athleisure brands, neuroscience, sports psychology and how this all leads to beautiful sports fashion that we wear. This post is the ultimate athleisure marketing guide meant to broaden our…