The Gym Debate: Women-Only Spaces vs. Mixed Environments

Hey loves, With the global rise of women-only gyms, we can begin to ask ourselves, are these gyms safe havens or limiting bubbles? From boutique women-only fitness studios in Beirut to mega mixed gyms in New York, women are redefining their relationship with public fitness spaces. Women’s only gyms denotes gyms made for and used…

Motivation, Mindset, and Biohacks for Daily Success

Hey loves, The alarm goes off and you wake up feeling tired, distracted or demotivated. It happens to the best of us, how can we circumvent this? Even the most ambitious and successful feel the mental downs that come as part of the human experience. What if you could hack your brain and body to…

Not Just in Your Head: The Psychology Behind Gymtimidation

Hey loves, I remember the first time I stepped into a gym, I felt such an anxious sensation about not knowing what to do or where any of the equipment was. I remember only being comfortable setting foot into a gym if I was accompanied by my boyfriend at the time who would act as…

In-depth Guide to Athleisure Marketing

Hey guys, This week’s blog post is an in-depth guide to athleisure marketing. Specifically, I go over subjects like the athleisure market, neuromarketing strategies used by athleisure brands, neuroscience, sports psychology and how this all leads to beautiful sports fashion that we wear. This post is the ultimate athleisure marketing guide meant to broaden our…

How To Create Habits Successfully Based on Psychology

Hey guys,  This week I am going to discuss how to create habits successfully based on psychology. In this blog post, I am also going to cover habit formation from a behavioral psychology perspective in order to give a more nuanced cover of the subject of fitness habits. In the first part, I will share…