empower

The Psychology of Athleisure

Hey loves, Does motivation precede action? Or is it the other way around? What if consistency was an environmental and cognitive outcome? We should aim to see athleisure as a behavioral cue rather than a fashion trend. A cue that denotes motivation, being put together and ready...

What is a Strong Woman? The Profile of True Female Strength

Hey loves, Today’s blog post is on What is a Strong Woman? The Profile of Female Strength. We know a lot of strong women in our lives but what separates them from your average woman? Are they disciplined? Strong willed? Outspoken? If we had to create...

Dubai and the Discipline Aesthetic

Hey loves, Today’s blog post is inspired from my recent trip to Dubai. While I was in Dubai, I noticed a disciplined culture. I know of Sheikh Mohamed’s vision towards building the city and how important that was towards carving and creating the metropolis that it...

The Gym Debate: Women-Only Spaces vs. Mixed Environments

Hey loves, With the global rise of women-only gyms, we can begin to ask ourselves, are these gyms safe havens or limiting bubbles? From boutique women-only fitness studios in Beirut to mega mixed gyms in New York, women are redefining their relationship with public fitness spaces. Women’s...

Why Your Lifestyle Matters More Than Your Genetics for Fitness

Hey loves, I hear this all the time from clients: “I’m just not built for strength or fat loss” or “my genetics suck! I don’t have the right genes to build muscle”. They then commit to training without putting self-imposed limits (as per my request) and...